I have been devoting time, creativity, and discussions to business development concepts and practices over the past few weeks. Inevitably, as I look to "experts" for help, the word "networking" enters the conversation. The word "networking" immediately brings to my mind the phrase "I'd rather have a root canal." The idea of networking feels artificial, sleazy, and uncomfortable to me. If I can't develop my business by being my own natural, comfortable self, then why bother? I can't sustain trying to be someone I am not.
I recently had a wonderful incident wherein several "coincidences" (I don't believe in such things) happened in a very short time. I was able to be of service helping out in what was for me a "good" incident, and for someone else was embarrassing and "bad." Truly, a whole lot of networking went on, but it was all easy, because the whole time I was just being my friendly, useful, enthusiastic self.
This experience really brought home to me the idea of "let it be easy, rather than making it difficult." If I let the process of building business relationships happen easily by being simply who I am (which I love and enjoy), my business WILL continue to flourish. If I make myself "get out there and network," I'll be frustrated and not myself, and I won't attract anything of value operating in that mode.
Easy does it--so very true!